The History of Audi

The history of Audi began in 1899, when the talented inventor August Horch founded the company A. Horch & Cie. in Mannheim. In 1909, he built a new 6-cylinder engine, which was so unsuccessful that it almost led the company to bankruptcy. This greatly angered his partners, and they decided to expel the inventor from his own firm.

Brand Name: Audi (part of the Volkswagen group)
Headquarters: Ingolstadt, Germany
Products: luxury vehicles

However, Horch was a truly dedicated person and founded another company, which he also called August Horch Automobilwerke GmbH. His former partners immediately realized that the new firm could become a strong competitor. In order to avoid direct competition, they brought a case against him to change the name of his new company.

Audi type AAudi type BAudi type C Alpensieger

According to the court's decision, August Horch had to comply with the plaintiff's demands. He chose to name the company with the Latin translation of his surname: “horch”, meaning «listen» in German, became “audi” in Latin.

Thus, in 1909, the new brand Audi was born, which later would become famous throughout the world.

The first car called Audi Type A was released in 1910. It was followed by the Audi Type B next year. In 1912, the most famous model, the Audi-C, appeared. In the same year, the Audi Type C passed a serious test at the Austrian Alpine Run and achieved good results. After these competitions, the Type C was called Alpine Victor.

Subsequently, the company had to go through a number of shocks. It was on the verge of bankruptcy, merged with other companies. Controlling interest in the company passed from one firm to another. And so it continued until 1965, when the controlling stake was bought by Volkswagen.

The History of Audi photo 2

Starting from this time, the name Audi was again used for cars. A new front-wheel drive car was soon released. By the end of 1968, Audi was back on the market with a good line-up and excellent sales statistics.

The four circles of the logo symbolize the merger of four companies that took place in 1932: DKW, Wanderer, Horch and Audi.

Audi has always been a part of the Volkswagen group. Currently, it is one of the most successful car brands, which is experiencing a rapid rise. This success was achieved thanks to the company’s new innovative developments. Audi’s cars combine luxury, elegance, drivability and prestige.

The number of the brand’s fans is growing day by day around the world, which is absolutely due to the fitting and well-deserved result of the brilliant conglomerate’s hard work throughout the history. We hope that the story of this wonderful car brand will continue to develop.

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