Ford Has Decided to Abandon Its Huge Sedan

Ford-Lincoln, a premium car brand, has decided to finally abandon sedans in favor of SUVs.

The last Lincoln Continental will be released at the end of 2020. The reason for abandoning the model and the main segment of the brand was a drop in demand for premium sedans in the United States. In the future, the company will focus on developing “growing segments”. According to Lincoln spokeswoman Angie Kozleski, the brand will have “a full portfolio of SUVs, including an all-electric model”.

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The company's decision to discontinue production of the Continental should, at least, cause surprise. Lincoln states that they are adherents of sedans. But at the end of the year, the manufacturer's model line will not have any such models. Thus, Ford reduces its presence in less popular segments and focuses on promising directions.

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Speaking about the future of Lincoln, Kozleski said that the company will soon have more news to share with reporters. A new portion of information may be about the electric SUV, which is expected to appear in late 2021 — early 2022.

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Lincoln brought the Continental back to the market in 2016 after more than a decade of absence. But the interest generated by the sedan never converted into solid sales. In 2017, the US sales were the highest, when the company was able to sell 12,012 Continentals. In 2019, sales of the model fell to 6,586 cars. It is expected that this year the figure will be even lower, including for such an objective reason as the coronavirus pandemic.

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