Land Rover to Revive Classic Defender Under Different Brand

The iconic all-terrain vehicle will find a second life and get a V8 engine.

Jaguar Land Rover has announced the revival of the classic Defender. The body-on-frame vehicle will be produced under the Bowler brand — all rights to the SUV are transferred to the subsidiary company free of charge. Its production will begin with the flagship Bowler CSP 575 in 2021. The car will be equipped with a 5.0-liter 575-hp air-injection V8.

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The rights to the classic Land Rover Defender will allow Bowler’s engineers to legally produce SUVs with a recognizable angular design. Structurally, Bowler’s all-terrain vehicles will have little resemblance to the original models — for example, the flagship CSP 575, which is based on the Defender 110, will feature a reinforced frame with a tubular safety cage.

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Bowler is known as a manufacturer of off-road vehicles for rally raids based on Land Rover. Last December, Bowler became a subsidiary of the British company and part of the Special Vehicle Operation (SVO) division.

The name of Bowler’s first-born, namely the CSP 575, is not accidental. The abbreviation stands for the Cross Sector Platform. The chassis is designed according to the rules of rally raids. Its suspension is completely independent. The car is powered by the company’s flagship engine – a 5.0-liter 575-hp V8.

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There are no photos of the interior yet, but it is unlikely that the four-seat interior will retain anything from the classic Defender. It is known that the SUV will be equipped with air conditioning. The driver and passengers will sit in separate bucket seats. The Bowler CSP 575 accelerates from 0-100 km/h in 4.0 seconds. Despite the safety cage, the SUV will be able to drive on public roads.

There is no doubt that the decision to transfer all rights to Bowler is the result of the car giant's defeat in a London court. Jaguar Land Rover tried to ban billionaire James Radcliffe from selling the Ineos Grenadier SUV but was unsuccessful and decided to go the other way.

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Ineos plans to start selling its all-terrain vehicle at the end of 2021. Bowler, with the support of Land Rover, will probably cope earlier — in the first half of the year. However, based on the planned prices, the two successors of Defender will not be competitors at all for the first time: the estimated price of the Bowler CSP 575 is £200,000 and the Ineos Grenadier will cost five times cheaper — £40,000.

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According to Autocar, the release of the 575-hp Bowler will not be limited: over time, a whole family of SUVs in the style of the classic Defender will be released.

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