Lexus Urges Tesla Owners to Hand Over Their Electric Cars

"You’ve had your fun, now it's time for zero compromise," says the dealer's tagline.

A Lexus dealership from Texas offers Tesla owners to exchange their electric cars for models of the corresponding class from the manufacturer's line-up. The main highlight is a 1000-dollar discount.

Lexus Urges Tesla Owners to Hand Over Their Electric Cars photo 2

The ad campaign was created by Lexus of Lakeway located near Austin. According to Electrek, the dealership somehow obtained personal information of Tesla owners and sent out advertising leaflets with a provocative offer. In addition to the discount, everyone who uses the trade-in program is promised no delays with spare parts. The inscription on the back of the flyer says that according to JD Power, Lexus is the No1 brand among luxury cars in terms of quality and reliability and No2 in terms of customer satisfaction, which is important.

Lexus Urges Tesla Owners to Hand Over Their Electric Cars photo 3

In 2018, Elon Musk reported that the owners of the Toyota Prius were the first among those who exchanged their cars for the Model 3 under the trade-in program. In addition to the Prius, the original TOP 5 included the BMW 3 Series, Honda Accord, Honda Civic and Nissan Leaf.

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