Maserati Launches Personalization Program

Customers will be able to choose between three styles.

Maserati will launch the Fuoriserie personalization program, which will offer customers tailoring services — «fitting» the exterior and interior of the car to the most specific requests. The program will consist of three so-called editions: Corse, Unica and Futura.

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All premium brands offer custom-tailoring in one way or another. In this regard, the Italians do not offer anything new.

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The Maserati Fuoriserie program consists of three personalization directions (Corse, Unica and Futura), which, according to the company, will help a new client not to get confused in the thousands of available decor combinations, as well as interior trim and color options.

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According to the photos, the Corse collection will bring a racing aesthetic with retro elements to Maserati models.

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As part of the Futura direction, customers can create a futuristic interior with the appropriate combination of colors. And Unica is presented as something shocking: there are no restrictions at all.

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The Fuoriserie program was launched simultaneously with the announcement of the Folgore (Italian for «lightning») electrification strategy.

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It implies that every Maserati model will have an all-electric version. The new GranTurismo/GranCabrio will be the first to switch to electric traction, followed by the MC20, Levante and Grecale.

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