Nissan Completely Abandons the European Market: Fake or New Reality

Most recently, Reuters, one of the largest news outlets, published a story in which it was said that Nissan would abandon the European market in the next few years, thereby freeing up space for its colleagues from Renault and Mitsubishi. It was also noted that this was the brand’s new market strategy, which would be focused on the US, Japan and China.

In addition to going outside Europe, Nissan's plans also included reducing production from 7 to 5.5 million. This trend should have occurred due to the closure of the company’s 14 assembly lines.

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There was no need in waiting long for the refutation of all the above. Nissan’s representative office in London has immediately made a detailed explanation that Nissan was not going anywhere and, even more, on the contrary, the company intends to concentrate its efforts on the European market, focusing on the Qashqai N–TEC and the new Juke.

We remain fully committed to strengthening our product line in Europe as part of our ongoing efforts to improve business competitiveness,

Nissan said. According to the company, the launch of the new-generation Juke compact SUV in November was the first step towards updating the European passenger car range.

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Nissan's sales in Europe depend heavily on the Qashqai and Juke, which are produced at the UK's largest car factory in Sunderland. According to market researchers, the company's bestseller is the Qashqai, but since the beginning of the year, its sales have fallen by 31%, compared to the same period last year. As for the Juke, the decline in demand was only 19%.

However, despite this fact, Nissan introduced a new assembly line at the Sunderland plant in May, which is focused on the production of the third generation Qashqai. The new SUV will be released in 2021. In addition to the standard version with an ICE, it will also receive a hybrid powertrain.

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As for the rumors about a full exit from the European market, they were not ignored by Nissan. The company really intends to restructure and get rid of unprofitable links in the supply chain and production. This could be the plant in Barcelona, where production has fallen by more than 38% over the past year. The company intends to replace this enterprise with car import from Japan, which, by the way, has grown by 32% over the past year. The Nissan X-Trail has already become one of the imported models, which gets to Europe directly from the Land of the Rising Sun. It was initially planned to be produced at facilities in the UK. The company intends to release a more detailed plan for further development on May 28.

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