Opel Changes Its Famous "Lightning": A New Logo for the New Opel Mokka

Opel was literally "reborn" with the launch of the Mokka.

The new vehicle is the first carrier of the new corporate «face of the brand» – the Opel Vizor. For the first time, the car received a fully digital interior – the Pure Panel. Even the Mokka inscription is now executed using a special font and is located in the center of the tailgate. The changes are so large-scale that they affected the Opel logo: from now on, the legendary «lightning» will be made in a new style and will adorn all future models of the German automobile brand.

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The surrounding ring is now slimmer, more elegant, more precise and more distinctive. This emphasizes the flash even more. All details are super sharp with a very small radius. The ‘Opel’ lettering is integrated in the lower part of the ring – like a fine engraving in a piece of jewellery. That shows pure German precision. We integrated the ‘Blitz’ prominently into the Vizor and arranged it centrally to the model name at the rear

shares his impressions Vice President Design, Mark Adams.

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The logo in the form of a lightning bolt, which is inscribed in a ring, adorns all Opel cars since 1963. Depending on the model and year of manufacture, the logo might differ slightly. For example, in 1970, the first clear principles of uniform design were developed and applied to all areas of the company's business. The corporate design was first changed in 1987. Further changes occurred in the new millennium – then, the «lightning» acquired a three-dimensional form, and the same type of the brand’s logos and badges mentally brought different products closer to each other.

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Since 2016, all Opel models are decorated with a sharp-angled chrome zipper. The new official logo of the brand was designed in the summer of 2017 – it was made in a flat shape. The updated «lightning» is perfectly combined with a similar two-dimensional logo; it is perfect for advertising and communication in the new «digital» world. Now, the new-generation Opel Mokka will be the first car of the company that will receive not only the original design, i.e. the Opel Vizor, but also a new brand logo.

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