The Porsche 911: the End of a Great Story or the Beginning of a New Life

Porsche has huge plans for the next five years. According to analysts from Stuttgart, the company's electric car sales should reach 50% over this period.

However, the automaker still has not decided what to do with the iconic rear-engined 911 and the 718 Cayman/Boxster, it compact sibling. Porsche CEO Oliver Blume shed some light on this dilemma immediately after the end of the 2019 conference.

Porsche 911 Turbo S Porsche 911 Turbo S
[Fifty per cent of sales] is a very realistic figure because of our electrification strategy, with Taycan, Taycan Cross Turismo and Macan. We can get to 50 per cent independently of 911 and 718 [going electric].

Blume said. However, this does not mean that Porsche’s sports cars do not have a future with electric motors.

The 911 we can combine with a hybrid, like we used in motorsport. The 919 won Le Mans three times and we can carry the concept over to 911 with a powerful hybrid version

he explained.

Porsche 911 Turbo S Porsche 911 Turbo S
With 718 Cayman/Boxster we haven’t yet decided which direction we will go. We’re happy with the new six-cylinder GTS, Spyder and GT4. We still have a bit of time to decide to go further with those two-door sports cars. We’re working on different concepts and will take the decision this year.

Porsche CEO noted. In any case, the company considers launching full electric or hybrid variants of the 718.

By the way, the 718 Cayman/Boxster sold the worst of all Porsche models in 2019. The company managed to sell 20,467 cars. In general, the compact sports car segment is in serious decline: Mercedes-Benz abandoned the SLC, Audi abandoned the TT, and Toyota and BMW were forced to collaborate to make the new Supra and Z4. Oliver Blume believes that the capacity of the 718 is not a cause for concern, and that it is important for Porsche to have a four-cylinder mid-engined car along with the 911 model, which sold 34,800 vehicles last year.

Porsche 911 Turbo S Porsche 911 Turbo S

Over the past year, about 9% of cars sold were electric. This figure was achieved thanks to the hybrid Cayenne and Panamera, as well as 20,000 pre-orders for the brand new Taycan. Half of the customers attracted to zero-emission sports cars are new ones for the company.

They are first movers, very interested in sustainability, innovation and digitalisation

says the CEO. In addition to being rich, they are also younger than Porsche's traditional customer base.

Porsche 911 Turbo S Porsche 911 Turbo S

Porsche is spending €15 billion on electrification and digitalization, but Blume does not say how much money is spent on internal combustion engine development.

We will keep on investing in combustion engines, they are the core of Porsche – especially when looking at the 911.

he emphasized.

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