Volkswagen Would Like to Avoid Nokia’s Fate

The company will focus on software development.

The Volkswagen Group CEO said that it was necessary not just to make good cars but to integrate them into the digital ecosystem in order to succeed in the market today.

Volkswagen Would Like to Avoid Nokia’s Fate photo 2

As Volkswagen Group CEO Herbert Diess told in his interview with Bloomberg, producing cars these days is only a small part of the business for any brand. To be successful in the market, all new models must be effectively integrated into the digital ecosystem and be constantly connected to the Internet, like smartphones. According to Diess, transportation of people and goods will soon become only part of the functionality of cars, just as phone calls are no longer the main function of the smartphone.

However, Volkswagen would like to avoid the fate of Nokia, which failed to adapt to the new digital reality in time. To do this, the brand intends to develop its own operating system for cars and electric vehicles and use it not only within the group but also sell it to competitors. Given that Europe, according to Diess, will become the leader in the number of electric vehicles, all this will allow Volkswagen to become one of the most prepared companies for the digital age.

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