Volvo Trucks Has Built a Tower of Its Four New Models

Volvo Trucks has built a tower of its four new models with the company's president on top.

In order to demonstrate the power and strength of its four new cars, Volvo Trucks has built a colossal 15-meter tower weighing 58 tons, placing the trucks on each other. Besides, there is Volvo Trucks President Roger Alm standing on top of the tower.

Volvo Trucks Has Built a Tower of Its Four New Models photo 2

Production of even one truck is considered a huge project in the commercial transport industry. And the premiere of four vehicles at once is an extremely unusual event. But Volvo Trucks decided to go this way, when updating the entire line-up of heavy trucks. At the same time, it is extremely unconventional.

This unusual film is shot in the middle of the night. It begins with a screening in the distance of the car tower. As approaching, we see wolves in the foreground and catch a glimpse of a female driver. When the video reaches its climax, we recognize the man standing on top of the truck tower through the smoke and lighting effects. It is Volvo Trucks President Roger Alm.

Volvo Trucks Has Built a Tower of Its Four New Models photo 3
This is our biggest premiere in the history of Volvo Trucks. The new trucks will play a significant role in increasing the profitability and competitiveness of our customers' businesses and improving their capabilities to attract and retain the most professional drivers in the industry. As for the feelings from the shooting, I'm used to trying to reach new heights, but this shooting on top of the truck tower has become something completely new for me, because this does not happen every day. And let's just say I now have a certain respect for heights, especially considering that I’m a down-to-earth guy in everyday life

shared his feelings Roger Alm, President, Volvo Trucks.

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